DAVID ALLISON

How to Attract the Next Generation to the Events Industry

Three things the meetings and events industry should be saying, and three it should say less. Quick facts from The Valuegraphics Research Company.

Quick facts: How to Attract the Next Generation to the Events Industry. Say this: this is a helping profession; you will be the person everyone counts on; you build the rooms where people feel good, and you work in one. Say less of this: the job is hard and nobody appreciates us; bringing people together; every day is an experience.