New from Best-Selling Author and Keynote Speaker David Allison
There's a lot of noise out there about who you should be...
This Book Is About How to Be More of Who You Already Are
Order Now
Includes a Free Values Identifier assessment, a 30-page report on your personal values
Why You Need
This Book
Based on one million conversations, best-selling author David Allison shows you how to find the shortest path to your best life, and help the people around you get there too.
What You'll Learn
The specific, measurable combination of things that actually determine every decision you make.
Everything gets easier when you know What Matters Most
See the Unseen Force behind 90% of what you do
Understand why some things fill you with energy and others drain you
Find your values with quick exercises and fast hacks
Learn which of the four values clusters you belong to
Decisions get easier, relationships get simpler
Help the people around you find more of What Matters Most
"The noise is everywhere, and none of it knows who you actually are. This book does. David Allison is the first person I've encountered who solved it."
Testimonials
Look Who's Talking About It
"I spent a career being told I was good at conversations. David Allison has written the book that explains it. The Values Map is delightful, useful, and, I suspect, a little dangerous."
"David Allison is the researcher I trust to tell me why it works when it works. The Values Map belongs in the hands of anyone who's ever tried to bring people together."
"David Allison shows why some conversations leave you energized and others leave you exhausted. The Values Map turns that difference from an accident of temperament into a skill you can learn."
"The Values Map explains how anyone can find their values and build the life they want. Read it for yourself, then buy a copy for someone who needs it more than you do."
"Before you can show the world who you are, you have to know what you actually value. The Values Map gives you that foundation. It's backed by a million surveys, and it moves like a good story."
About David
The World's Leading
Authority on Engaging
& Motivating People.
Including You.
David Allison is one of those keynote speakers who makes people lean forward on the edge of their seats – and keep their phones in their pockets – while their heads fill up with useful new ideas.
He is a 2X best-selling author and, as the founder of the Valuegraphics Research Company, built the world's first global inventory of What Matters Most to people across the globe. His research is published in textbooks in more than 100 countries, and has redefined what it means to understand people.
His clients include Google, PayPal, Lululemon, Amazon, and the United Nations Foundation.
Reviews called his best-selling book, The Death of Demographics , "convincing, insightful, and revolutionary."
His keynotes have been called "riveting," "fascinating," and "life-changing."
His new book, The Values Map: Discover What Drives You and How to Move Others (Wiley), will be out in January 2027.
Previous Books
Where All of This Started
In 2018 I had a hunch that knowing someone's age told you almost nothing about what they'd do next. So I went looking for proof, and found it. The book that I wrote about it hit number one on Amazon inside a day, and Inc. Magazine put it on their list of the ten leadership books to have on your radar. It's the story of how a hunch turned into a database.
Find It on Amazon
Still the Field Guide
If your job is to influence a group of people, customers, employees, donors, voters, whoever they are, this is the how-to. It walks you through finding What Matters Most to them, and what to do about it once you know. Don Peppers and Martha Rogers wrote the foreword. It went to number one in its first week, and the insights it contains have since turned up in marketing textbooks in more than a hundred countries
Find It on Amazon