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Leadership: Your Silent Strength Engagement: Irresistible Change Sales: The Easy Yes The Process
About David
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The Values Institute The Research Company
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The Process

Preparation. Delivery.
Transformation.

The only keynote based on a million conversations about
What Matters Most with people from around the world.

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David Allison
David Allison

Three Phases. Built for You.
Delivered Live.

01 Preparation

Before the Event

We Know What Makes People Tick

David's research firm has recorded What Matters Most to a million people, and turned those conversations into a billion data points. That's where your keynote starts: with a precise picture of What Matters Most to the people you need to engage and motivate.

02 Delivery

On Stage

A Keynote Built for Your Audience

David opens every keynote with a live, real-time diagnostic so people see the unseen force driving them. Then he uses audience interaction to make the learning stick. This is a participatory experience that keeps people on the edge of their seats, phones in their pockets, and hands in the air.

03 Transformation

After the Keynote

Tools That Keep Working

You leave with a new understanding of What Matters Most to you and the people you need to reach. Plus, David gives you simple tools to use that don't feel like work, because they give you more of What Matters Most.

Trusted By

Three Challenges. Three Solutions.
And Something More.

For leaders who are exhausted, scattered, or spread too thin.

Your Silent Strength

Pinpoint What Matters Most to you, and finally become the most powerful version of yourself.

Read more

For teams that are stuck, divided, or unengaged

Irresistible Change

Discover What Matters Most to your people so engagement and trust come roaring back.

Read more

For brands that want to stand out and hold their price.

The Easy Yes

Learn What Matters Most to your customers so they stop shopping around.

Read more

For workshops, webinars, whitepapers, and more.

Something Bigger

Build What Matters Most into the whole organization and the change continues.

Read more

What Makes David's Keynotes Unique?

Every keynote gets built for the specific people you need to reach, using a billion data points about What Matters Most to them.

David Allison na sceni
The First Step Is a Conversation

Tell us about your event and your audience, and we'll tell you exactly what David would build for it. 20 minutes, no obligation, and you'll leave the call knowing more about What Matters Most than you knew going in.

Let's Talk

New Book, Coming January 2027

There Is a Lot of Noise Out There About Who You Should Be. This Book Is About Who You Already Are.

The book is the roadmap you need to discover What Matters Most to you, and the people around you. Then it shows you how to drive your life in the direction you want to go. It includes a free assessment that measures your values precisely, and creates a personal 30-page report.

Discover the Values Map

Published by Wiley

Wiley
David Adler
David Adler

Founder of BizBash & GatheringPoint.news

"David Allison is the researcher I trust to tell me why it works when it works. The Values Map belongs in the hands of anyone who's ever tried to bring people together."

Douglas Coupland
Douglas Coupland

Author of Generation X

"The noise is everywhere, and none of it knows who you actually are. This book does. David Allison is the first person I've encountered who solved it."

The Values Map book