For Leaders, or Anyone, Who's
Exhausted,
Scattered, or Spread Too Thin.
You're only consciously in control of about 10% of what you do each day. The rest runs on autopilot at a subconscious level. An unseen force is driving the car that is your life, and you're in the back seat. Being the leader, family member, or friend you want to be while that force is pushing you along 90% of the time is the challenge of our lives. It's exhausting, and it's where careers, relationships, and whole teams stall out.
David spent a decade helping Fortune 500 companies understand customers and teams, with one million surveys about What Matters Most to people. Then he used the research to understand himself, and now he's sharing what he found with you. In just one hour, guided by a live real-time diagnostic, you'll see exactly What Matters Most to you. You'll learn how to drive your life in the right direction, and how you can help the people around you do the same.
Keynote, Book and Personal Report
Give everyone a copy of David's new book The Values Map to take home, which includes a free 30-page assessment and report on your own values, how they show up in your life, and how to be the biggest version of who you already are.
The Keynote on Its Own
No assessment, no book, and nothing to do the next day except live differently. Works for any audience, any size.
You'll walk out with a clear understanding of who you really are and what drives you to do the things you do. Decisions get easier to make, people get easier to read, and teams get easier to lead. Day by day, choice by choice, the people around you will notice the difference. They just won't be able to figure out what changed. That's your Silent Strength.
What Matters Most to you: what makes you who you are as a leader, a mother, a father, a brother, a sister, a friend
How to be more of who you already are, so you can bring focus to your days, steer around the things that exhaust you, and find real clarity about what comes next
Two tools to use the very next day. One for your own life. And one to help you show others What Matters Most to them
Testimonials
"Very eye-opening. I'm noticing more about how my values drive my decisions, and I'm more curious about other people's values too."
Jill Tew
HR Business Partner, Davis County
"Incredibly insightful, energizing, and inspirational. Real, actionable concepts we can deploy immediately. Relevant to us personally as well as to our roles as high-performing leaders."
Denise Russell
CSMO, SPG Canada
"Very eye-opening. I'm noticing more about how my values drive my decisions, and I'm more curious about other people's values too."
Jill Tew
HR Business Partner, Davis County
"Incredibly insightful, energizing, and inspirational. Real, actionable concepts we can deploy immediately. Relevant to us personally as well as to our roles as high-performing leaders."
Denise Russell
CSMO, SPG Canada
"Very eye-opening. I'm noticing more about how my values drive my decisions, and I'm more curious about other people's values too."
Jill Tew
HR Business Partner, Davis County
"Incredibly insightful, energizing, and inspirational. Real, actionable concepts we can deploy immediately. Relevant to us personally as well as to our roles as high-performing leaders."
Denise Russell
CSMO, SPG Canada
New Book, Coming January 2027
The book is the roadmap you need to discover What Matters Most to you, and the people around you. Then it shows you how to drive your life in the direction you want to go. It includes a free assessment that measures your values precisely, and creates a personal 30-page report
Published by Wiley
Founder of BizBash & GatheringPoint.news
"David Allison is the researcher I trust to tell me why it works when it works. The Values Map belongs in the hands of anyone who's ever tried to bring people together."
Author of Generation X
"The noise is everywhere, and none of it knows who you actually are. This book does. David Allison is the first person I've encountered who solved it."