Boosting Sales by             

BEING HUMAN

Sales and marketing keynote speaker David Allison uses revolutionary data to uncover the most powerful behavioral triggers for your customers.

“Amazing delivery! Hit it out of the park!”

David Macadam, CEO of the Middle East Council of Shopping Centers

    Sales Keynote

At a conference, keynote speaker David Allison stands on stage in front of a large screen displaying the PGI logo, addressing a seated audience in a spacious hall, talking about creating Irresistible Leadership

Consumers today are harder to understand than ever before. But once you know the values that drive their decisions, it all becomes perfectly clear.

What The Industry Is Saying…

  • Ginger Conlon, President of The Marketing Club of New York

    "David Allison knows how to command a stage and enthrall an audience!"

  • Sarah Boutron, Marketing Communications Manager, Computer Modelling Group Ltd

    “David is informative and engaging, with insightful data tailored to fit the group. I learned a lot and was left rethinking how I do my work!"

  • Erica Stevens Pressley, Vice President, Education and Media, National Association of Convenience Stores

    “An engaging performance and substantive content customized to our industry."

Sales keynote speaker David Allison has turned our shared human values into accurate empirical data. Finally, we can see what matters most to our customers and prospects.

With hundreds-of-millions of datapoints, his findings align with a neurological truth: we are driven by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.

Three blank white rounded squares with black outlines aligned horizontally.

“His must-see keynotes are dynamic, fast-paced experiences that energize teams with data-driven insights that really work.”

Keynote speaker David Allison is featured in college textbooks used around the world, on the subject of valuegraphics, understanding what matters most to people

Who is it for

  • Sales teams and leaders

  • Marketing departments and agencies

  • Leaders looking to revolutionize sales from the ground up

Audience takeaways

  • The specific values that will influence buying decisions

  • Creative, detailed strategies to immediately put those values to use

  • David’s revolutionary Values Thinking Process to create actionable tactics

Sales Insights

Keynote speaker David Allison giving a presentation about leadership or employee engagement on a stage, holding a notebook, illuminated by stage lighting with text projected on the screen behind him.

Better Bonds

Learn how focusing on shared values can lead to unforgettable experiences that people will rave about, be more engaged with, and pay more for.

Identify Drivers

Understand how a values-based approach creates regenerative experiences that leave people and places better off, with visitors as part of the solution.

Speak Their Language

Discover how to keep the right people coming back to the right destinations for the right reasons, time and time again.

Amazing delivery on stage!
Hit it out of the park!


David Macadam

CEO, Middle East Council of Shopping Centres

A blue background with a white circular logo featuring a house icon in the center surrounded by connected dots.
Keynote speaker David Allison in a suit and white shirt giving a presentation about employee enagement or leadership or sales on stage with a large screen behind him showing colorful visuals.

About David

David Allison, the world's leading authority on human values, is a transformative and dynamic SALES keynote speaker.

His groundbreaking research has uncovered transformative insights into B2B and B2C buying behavior. His expertise has been instrumental in guiding major organizations like PayPal, providing in-depth analysis on CMOs and CTOs around the world, and his in-depth studies on technical clothing buyers, luxury shoppers, main street consumers, homebuyers, boat and recreational vehicle shoppers and more have helped countless sales teams and sales leaders use the power of shared values to meet their goals.

David's sales speaking engagements are both notable and diverse, speaking alongside prominent figures like Barack Obama at the Digital Enterprise Show for B2B Sales in Malaga, Spain. His dynamic keynotes have changed the way people think about sales at events across multiple sectors and for a wide variety of organizations including the National Association of Financial Planners, Aviso Wealth, Lincoln Financial, Berkshire Hathaway Home Services, The Real Estate Forum, and the Pet Food Industry Forum, to name a few.

His insights and opinions are covered by media outlets like Business Insider, ICSC magazine, Forbes, Harvard Business Review, and INC Magazine. His unique focus on values-driven buying behavior makes him an unforgettable presence on any platform, with transformative and actionable insights for the sales industry.

Work with David

A conference room filled with attendees sitting at round tables, listening to a speaker on a stage with large screens displaying presentation slides. The slides show the title, 'Changing Consumer Choices with Shared Human Values,' and the speaker's name, David Alison. The event has green lighting and a backdrop with the words 'Energizing Efficiency Conference.'

Sales and Marketing Keynote Speaker David Allison will transform how you think about yourself, and those you hope to impact with your work.

MAKING BUSINESS HUMAN

Values are the answer. Let’s put them to work.