For Teams That Are Stuck,
Divided, or Unengaged

Irresistible
Change

Why This KeepsHappening to Youand How to Fix It

The Problem

The amount of change and disruption in the workplace right now is unrelenting, and your people are feeling it as intensely as you are. They're asking more questions, pushing back, taking sides, or checking out. But you still have to get things done, and leading people you can't understand is exhausting.

The Solution

This keynote begins with a real-time diagnostic that reveals the unseen force that drives what you do. Then you'll see how that same unseen force impacts the people you need to motivate and engage. David calls the unseen force What Matters Most — and he teaches you how to use it, because nothing builds trust faster than being understood.

David Allison keynote
Keynote video

The Transformation

You'll discover What Matters Most to your teams, so you can see problems coming before they arrive. You'll know how to engage, motivate and inspire the people you lead based on data instead of guesswork. And you'll know how to show people that the road ahead gives them more of What Matters Most. People don't resist getting more of What Matters Most. They line up for it.

David Allison keynote audience David Allison keynote stage

What Your Audience Will Learn

1

What Matters Most to you. A fast personal diagnostic opens the keynote, so you feel the unseen force driving your own decisions and learn how it's driving your people too.

2

What Matters Most to your people, drawn from a billion data points in David's proprietary research.

3

How to communicate any direction, change, or new initiative so it feels irresistible instead of imposed. For any internal audience in any sector.

David Allison with audience

Testimonials

What People Are Saying

"It was eye-opening to find the real reasons and values behind why my staff come to work, and what makes them tick outside of work."

Tyler Mcintyre

Tyler Mcintyre

Project Manager, Turner Construction

"Powerful, evidence-based insight. When we lead with values, we mobilize change. I'm committing to values-aligned leadership with each person on my team."

Stuart Bowyer

Stuart Bowyer

Director of Business Development, PHC Ventures

"It was eye-opening to find the real reasons and values behind why my staff come to work, and what makes them tick outside of work."

Tyler Mcintyre

Tyler Mcintyre

Project Manager, Turner Construction

"Powerful, evidence-based insight. When we lead with values, we mobilize change. I'm committing to values-aligned leadership with each person on my team."

Stuart Bowyer

Stuart Bowyer

Director of Business Development, PHC Ventures

"It was eye-opening to find the real reasons and values behind why my staff come to work, and what makes them tick outside of work."

Tyler Mcintyre

Tyler Mcintyre

Project Manager, Turner Construction

"Powerful, evidence-based insight. When we lead with values, we mobilize change. I'm committing to values-aligned leadership with each person on my team."

Stuart Bowyer

Stuart Bowyer

Director of Business Development, PHC Ventures

Other Keynote Topics

Your Silent Strength

For leaders, or anyone, who's exhausted, scattered, or spread too thin

Explore
The Easy Yes

For brands that want to stand out, hold their price, and keep the customer

Explore

New Book, Coming January 2027

There Is a Lot of Noise Out There About Who You Should Be. This Book Is About Who You Already Are

The book is the roadmap you need to discover What Matters Most to you, and the people around you. Then it shows you how to drive your life in the direction you want to go. It includes a free assessment that measures your values precisely, and creates a personal 30-page report

Published by Wiley

Wiley
David Adler
David Adler

Founder of BizBash & GatheringPoint.news

"David Allison is the researcher I trust to tell me why it works when it works. The Values Map belongs in the hands of anyone who's ever tried to bring people together."

Douglas Coupland
Douglas Coupland

Author of Generation X

"The noise is everywhere, and none of it knows who you actually are. This book does. David Allison is the first person I've encountered who solved it."

The Values Map book