Human values RESEARCH PIONEER & keynote speaker

DAVID ALLISON

David Allison is the world’s leading authority
on human values
and the CEO of a global research firm, with two best-selling books and an international speaking career.

He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.

As the founder of the Valuegraphics Project – the first global inventory of core human values – his team has transformed human values into measurable data and created an entirely new type of human-centric insights. He helps big brands like PayPal, Five Star School Supplies, the United Nations Foundation, and Google connect with people by honoring their values.

His work is referenced in textbooks used around the world, and has been written about in Forbes, Harvard Business Review, and INC Magazine. Critics hailed his latest book The Death of Demographics as "Convincing, insightful, and...revolutionary."

We have mapped the values of everyone on earth, so I can do two things on stage that weren’t possible before.

I can pinpoint what matters most – the shared values – for any group of people. And then I can show my audience how to engage and inspire those people, like a trusted friend. It's a transformational experience. It changes the way people look at themselves, and how they look at other people too.

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DAVID ALLISON

A million surveys. 152 languages. 180 countries.

That’s what it took to measure and map what matters most – the shared values – for everyone on Earth. This data has never been available before. And now, keynote speaker David Allison, CEO of the Valuegraphics Research Company, uses that pioneering database of human values to identify precisely what buttons you need to push to engage and inspire people. For sales, leadership, employee engagement, driving change…if you know what people value, you can engage and inspire them 8X more effectively than ever before.

The result? Measurably more trust, engagement, and loyalty.

David lives in Vancouver with his husband of thirty years, and writes in a heritage cottage up the coast of British Columbia. He is an Indigenous citizen of Canada; a member of the Métis Nation.

Explore
Keynotes

The most important issues. The most compelling opportunities. Shared human values will unlock powerful solutions for them all. Explore David’s keynote topics and remember, each one will be customized with original research for your industry, organization, or goals.

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TRENDING TOPICS


Boosting Sales by Being Human

Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals.


The Science of Values-Based Leadership

Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn’t been a way to identify, measure, and leverage the specific values shared by teams, or large groups of people.


The Superhuman Antidote to AI

As incredibly disruptive technologies like AI emerge at a stunning pace, the only antidote is for us to become more incredibly human than ever before. To do that, we need to make “the human factor” less risky. That’s what David does in this keynote.

WHAT MATTERS MOST?

Values are the answer. Let’s put them to work!