Human values RESEARCH PIONEER & keynote speaker
DAVID ALLISON
“What issues are you grappling with? I guarantee they can be solved if you know What Matters Most to the people you need to inspire. And that’s what my keynotes do. I’ll show you precisely what buttons to push to move the needle in the right direction.”
David Allison is the world’s leading authority
on human values and the CEO of a global research firm, with two best-selling books and an international speaking career.
He is determined to change the way we understand ourselves and the people we need to inspire.
“If we use human values – What Matters Most – to understand people, we can stop using demographics. We can abandon the outdated demographic stereotypes that cause so much harm and hatred in the world. That’s my simnple goal…to change the way we look at people, and create a values-driven world.”
As the founder of the Valuegraphics Project – the first global inventory of core human values – his team has transformed human values into measurable data and created an entirely new type of human-centric insights. This is a breakthrough in human understanding that helps big brands like PayPal, Five Star School Supplies, the United Nations Foundation, and Google connect with people by honoring their values.
His work is referenced in textbooks used around the world, and has been written about in Forbes, Harvard Business Review, and INC Magazine. Critics hailed his latest book The Death of Demographics as "Convincing, insightful, and...revolutionary."
We have mapped What Matters Most – the shared values of everyone on earth, so I can do two things on stage that weren’t possible before.
I can pinpoint What Matters Most– the shared values – for any group of people. And then I can show my audience how to engage and inspire those people, like a trusted friend. It's a transformational experience. It changes the way people look at themselves, and how they look at other people too.
“”
DAVID ALLISON
A million surveys. 152 languages. 180 countries.
That’s what it took to measure and map What Matters Most – the shared values – of everyone on Earth. This data has never been available before. And now, keynote speaker David Allison, CEO of the Valuegraphics Research Company, uses that pioneering database of human values to identify precisely what buttons you need to push to engage and inspire people. For sales, leadership, employee engagement, driving change…if you know What Matters Most to the people you need to inspire you can engage and motivate them 8X more effectively than ever before.
The result? Measurably more trust, engagement, and loyalty.
David lives in the city of Vancouver, with his husband of thirty years, and writes in a 100-year-old cottage up the coast. He is an Indigenous citizen of Canada; a member of the Métis Nation.
Explore
Keynotes
Identifying What Matters Most to people – their shared values – is the most powerful way to engage and inspire whoever you need to reach!
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TRENDING TOPICS
Boosting Sales by Being Human
Consumers today are harder to understand than ever before. But once you know What Matters Most – the values that drive their decisions – it all becomes perfectly clear.
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People are hardwired to respond to What Matters Most – anything that matches their values. Leaders who understand this can inspire and motivate 8X more effectively.
The Future of AI is Superhuman
As disruptive technologies like AI emerge, people are anxious. But when you know What Matters Most and connect with what people value, anxiety turns into superhuman excitement!
