engagement expert, human values research pioneer

Real Estate Sales &
Development Keynote
Speaker David Allison

Engage and influence everyone from renters to buyers, and from community members to investors, with the remarkable power of shared human values.

"Phenomenal! People were raving!"

Erica Campbell, VP Global Public Relations, Hines

Real Estate Keynote

The real estate industry is experiencing a seismic shift, thanks to volatile economies, increasing environmental pressures, and rapidly changing stakeholder perspectives. But when you know exactly what drives investors, buyers, renters, partners, regulatory bodies, and community members, the way forward is perfectly clear.

It’s all about shared human values. Because values drive everything that people do.

What The Industry Is Saying…

  • Rob Macdonald, CEO, Macdonald Development Corporation

    David's work helps increase sales velocity and price. He adds to the ROI of your project.”

  • Don Forsgren, President & CEO, Intracorp North America

    “He left everyone excited and thinking big new thoughts”

  • Kelsey DeLuca, Senior Event Producer, Real Estate Forum

    Pleasure to work with, a natural onstage, left everyone wanting more. An asset to any event!”

Human values expert, real estate keynote speaker, and 2x best-selling author David Allison has collected hundreds of millions of data points that pinpoint how to engage and influence people.

His dynamic keynotes show you how to motivate behavior across all stakeholders in the real estate development ecosystem. His groundbreaking insights come from data that points to who people truly are, and what drives everything they do.

“When David is on stage, audiences stay off their phones: they forget they even own one. Eyes widen, heads nod, and you can practically hear the lightbulbs going off. This is inspiration that rewires how people think.”

Who is it for

  • Real estate sales organizations

  • Real estate developers

  • Real estate investment, finance, construction and planning firms

  • Architects, interior designers and marketing groups

Audience takeaways

  • Which shared values will engage people and influence outcomes.

  • Creative, detailed strategies to immediately put those values to use.

  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

Real Estate Insights

Powerful Predictive Insights

Learn how to use shared values to predict the behavior of buyers, renters, inventors, financial partners, employees, sales teams, community members or any other stakeholder group more accurately than ever before.

Differentiation Driven by Values

Identify how to differentiate your properties in a crowded market by appealing to specific human values that drive purchase decisions.

Break Away From the Pack

Explore ways to innovate in real estate by understanding the values-driven desires of stakeholder groups.

“Freddie Mercury, Winston Churchill, Tony Robbins and Seth Godin all rolled into one.”

Kyle Dunn, Managing Director, Business Development

About David

David Allison is an engagement and influence expert, a human values research pioneer, and the world’s leading authority on values-aligned Travel, Tourism, and Hospitality.

His groundbreaking research, underpinned by a million behavioral science surveys, offers deep insights into the industry workforce, hotel guests, restaurant patrons, luxury travelers, and the burgeoning Indigenous tourism market worldwide. His keynotes are built using a proprietary global values database: he can pinpoint what buttons to push to influence behaviors for any inbound market to any destination in the world.

David speaks internationally, with thought-provoking presentations captivating audiences for major industry events like IMEX in Frankfurt and Los Vegas, the Society of Incentive Travel Executives, the Restaurant Show, and the CityDNA Conference in Valencia, Spain. Additionally, his insights were instrumental at Destination Canada's Symposium on Destination Stewardship, underlining his expertise in boosting regenerative travel and tourism strategies with shared human values.

David's influential work has not gone unnoticed in the media, with significant features in Hotel Executive magazine and globally referenced publications such as Forbes, Harvard Business Review, and INC Magazine. And despite the data-driven approach, his keynotes are anything but dull. They are inspiring, interactive, and energizing – everyone leaves with an entirely new way to think about themselves and the people they need to engage with their work!

Work with David

Values are the answer.
Let’s put them to work.

Real Estate Sales and Development Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.