
Reinvention
FROM THE INSIDE OUT
Change management keynote speaker David Allison will show you how to inspire innovation and lead through transformation by understanding what matters most to people: their core human values.
"I guarantee he will exceed every expectation you have!"
Nancy Snowden, Event Planner

Transformation and Change Keynote
Change is constant — but in today’s world, the pace and scale of transformation are overwhelming people like never before. Plans, strategies, and innovations won't succeed unless your people feel aligned with your vision and understand how it relates to what matters most to them. In this keynote, David Allison shows how the power of shared human values can overcome resistance, inspire enthusiasm, and turn everyone into ambassadors for the future.
What People Are Saying…
-
Bal Fajardo, British Columbia Nurses Union
"Exciting! Empowering! It felt like he was speaking to ME despite there being a bunch of people in the room."
-
Tanner Uzzell, Horizon Contracting Group
“Simple concepts backed by research that can be acted on today! Exactly what you would want from a keynote.”
-
Tam Malczyk, Canadian Mountain Holidays
“Amazing insight that I can apply to so many different aspects of my life, both professionally AND personally.”

Change management keynote speaker David Allison reveals how to guide organizations through change by understanding the shared human values that influence actions, emotions, and beliefs. Understand values and you understand people — and when you understand people, you can change anything!
By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David has turned shared human values into actionable data. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.
“You can’t change the future until you understand what drives the people who will create it.”
Who is it for
Senior leaders driving organizational change
Transformation and innovation teams
Entrepreneurs and founders navigating rapid shifts
Audience takeaways
How to identify the shared values that will fuel transformation
Creative strategies to use those values to inspire change and innovation
David’s revolutionary Values Thinking Process to develop actionable change strategies
Values driven transformation insights
Accelerate adoption
Use shared values to drive acceptance and build excitement around new initiatives.
Reduce change resistance
Tap into the values people cherish most to overcome anxiety and fear about transformation.
Empower champions for change
Discover how to keep the right people coming back to the right destinations for the right reasons, time and time again.
Drive sustainable innovation
Build transformation strategies that people are proud to support — and motivated to sustain.

“
This hit home for me because my values are so important. This is why I became a Union Rep. Thank you so much!
DOUG SINGER
President, United Steel Workers Local 1-405

About David
David Allison is the world’s leading voice on the intersection of human values and behavior change. As the founder of the Valuegraphics Project, he has redefined what it means to understand people; not by age, gender, or income, but by what matters most. And what matters most? The core values that truly drive them.
He’s helped GoFundMe reshape nonprofit innovation. Guided internal auditors through AI transformation. Led public sector unions through tectonic shifts. His values-first approach has influenced change across every sector imaginable: tech, government, education, finance, healthcare, and more.
David’s been invited to speak on stages alongside leaders like Barack Obama. He’s advised global giants like Google, lululemon, and the United Nations. His research is included in textbooks, used by universities, and built into strategies at the highest levels.
But what sets David apart is his ability to make big ideas human. His keynotes are electrifying, grounded, and unforgettable. It’s like your smartest friend telling you a truth you’ve always known, but never had the words for.
Work with David
Customer Experience Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.