Flipping The Script
HOW TO SHAPE PUBLIC OPINION
Keynote speaker David Allison will show you how to flip the script and change what people think about your organization or industry.
Our event with David generated the best responses we have ever had!
-Jennifer Nguyen, Event Planner, Urban Development Institute
Public Opinion Keynote
When an organization or industry is misunderstood, it can hinder growth, create resistance, and damage trust. Changing the narrative requires a deep understanding of what truly motivates the people you need to reach.
This keynote shows you how to change what people think.
What The Industry Is Saying…
-
Erica Campbell, VP of Global Public Relations, Hines
“Phenomenal. People were raving!”
-
Tania Brideau, Program Coordinator, New Brunswick Power
“Finally, a way forward…we have been trying to reach our audience, but not successfully. David’s insights will get me there!”
-
Neil Baumgartner, Assistant Vice President, Oakland University
“This was extremely insightful and inspiring. Thank you for kicking off the conference with such an amazing talk!”
Public opinion keynote speaker and human values research pioneer David Allison has dedicated his career to studying the shared values that inspire, motivate and persuade people.
By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David has turned shared human values into actionable data. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.
David’s game-changing research – delivered in an unforgettably dynamic keynote – will show you how to frame your story, shape how you are perceived, and win over hearts and minds.
David’s keynote gives people a roadmap to influence public narrative by tapping into shared human values—the universal motivators that drive what people do, think, and feel.
Who is it for
CEOs, CMOs, and anyone tasked with shaping public narratives.
Communications and PR practitioners
Policy and Advocacy Professionals
Audience takeaways
Identify shared values for shaping messages that deeply resonate.
Reframe public narratives to build trust, and inspire change.
Create public engagement strategies rooted in the values that matter
Get a values-driven framework for public perception management, research-based insights, and additional tools to implement change immediately.
“
David should be the opening keynote speaker at your event. No question.
Heather Seasholtz
VP Operations, CM Event Solutions
About David
David Allison, Engagement & Influence Expert, Human Values Research Pioneer, Best-Selling Author & CEO
David Allison, the world’s leading authority on human values, has revolutionized how organizations connect with people. Backed by nearly a million surveys conducted in 180 countries, his groundbreaking Valuegraphics Project reveals the shared values that influence public behavior. His latest book, The Death of Demographics, was hailed by critics as “convincing, insightful, and revolutionary.”
David has helped unions reframe how the public views the vital roles of their membership, guided manufacturers in sharing their commitment to humane and environmentally sustainable food production, and worked with hydroelectric producers and real estate developers to reshape how they are perceived within the communities they serve. His proven methodology has empowered organizations like Google, PayPal, lululemon, and the United Nations Foundation to engage and influence their audiences in profound ways.
Known for his dynamic stage presence, engaging delivery, and transformative insights, David inspires audiences to rethink how they communicate. This keynote equips attendees with fresh perspectives, tailored tools, and the confidence to shift public perception..
Work with David
Values are the answer.
Let’s put them to work.
Public Relations & Communications Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.