Unleashing
Canada
How shared human values can create an unstoppable Canadian advantage.
For over 5 years of conferences coast-to-coast, we consistently got excellent and excited feedback!
-Jennie Biltek, Event Planner, Informa
Canadian Values Keynote
What does Canada really stand for? What shared values truly define us? How can people across Canada use those shared values to strengthen their bonds at home and abroad? How can they leverage this values-driven identity to compete and thrive on the world stage?
To unite as a country and “stand on guard for thee” we need to know – accurately – what our values are.
What The Industry Is Saying…
-
Eleonore Hamm, President at Recreation Vehicle Dealers Association of Canada
"Everyone said his session should have been longer. He made our event a success!"
-
Lindsay Ventzke, Event Manager
"David has unique insight into populations, individuals, and their values, and he delivers it in a digestible way that is fantastic for corporate groups of any kind."
-
Anonymous Audience Feedback, Canadian Council for Indigenous Business Event
“Wow. I am hooked! Where did he learn to be such a great speaker?”
Human values expert, employee engagement keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the core values that drive people to become engaged, inspired, and motivated.
By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into hard data that’s readable, meaningful, and actionable. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.
This keynote delivers a clear, empirical understanding of Canadian values – without which businesses risk taking action based on slogans and rhetoric instead of reality and facts.
Canada needs a tangible, data-driven identity shaped by the deeply held values of the people who live and work here. It should not be an identity based on whoever has the loudest microphone, or a particular axe to grind.
Who is it for
Leaders interested in leveraging and augmenting Canadian national pride.
Senior strategy-level leadership in any industry
Anyone responsible for crafting messages and stories that align with who Canadians really are.
Audience takeaways
A Data-Backed Identity: for themselves and for Canada based on empirical evidence rather than political convenience.
A Competitive Edge in Sales and Marketing: How to align shared values with international and domestic customers and partners for maximum resonance.
A Blueprint for Economic Growth: Using values as a tool to unite industries, attract investment, and solidify leadership.
Employee Engagement & Retention Insights
Align Policies with Values
Gain insights into creating policies that resonate with what employees value most, fostering a culture of belonging and motivation.
Values-Driven Communication
Acquire strategies for communicating with your team in a way that honors their core values, enhancing clarity and commitment.
Boost Team Cohesion
Explore methods to identify and leverage common values within your team, strengthening bonds and collaboration.
“
David will change the way you look at people, and he's fascinating to watch. We're proud he's Canadian
H.E. Marcy Grossman
Former Canadian Ambassador to the UAE
About David
as the world's leading authority on human values, david allison has the unique perspective – and the data to back it up – to bring facts to any debate about shared values.
As a Canadian with an international speaking practice and as the CEO of a Canadian company with clients all over the world, David has seen firsthand how values are a powerful tool for organizations competing globally. Many values that define Canada are deeply embedded in its national identity, but luck has done this, not strategic intent. By leveraging a values-based approach based on statistically accurate data, Canadian leaders can remove the guesswork and ensure that Canadian industries and companies use facts and data to create stronger relationships, economic stability, and growth.
David is a globally recognized speaker and best-selling author who has conducted nearly one million surveys in 152 languages to build the world’s first database of shared human values. His research appears in college textbooks used around the world, and is embraced by organizations like Google, PayPal, lululemon, and the United Nations Foundation to drive engagement, influence, and economic success. His latest book, The Death of Demographics, is shaping the future of human connection, engagement, and motivation worldwide.
Work with David
Values are the answer.
Let’s put them to work.
Canadian Values Keynote Speaker David Allison will transform how you think about yourself, the people around you, and those you hope to impact with your work. Because we are all values-driven.