Sheila Callaham's Forbes column from May 2022 is about generational labels, and she used our data to argue it's time to put them to rest. Inside any age group, people's answers are only about 10.5% similar, so close to 90% of the people in a generation don't share the same values. There are about 72 million millennials in the US alone, and expecting them all to act alike because of their birth year doesn't hold up. Age still tells you something useful about what a person is. Their values tell you who they are.
Sheila also pointed to the way people of every age and political view around the world rallied behind Ukraine that spring, responding in much the same way. Values are set when we're young and stay with us for life, which makes them a steadier guide to how people will act than an age bracket that changes every few years.
You can read the original at Forbes.
My new book walks you through all kinds of ways to identify (and use) your values, and it's available for pre-order now. It's called The Values Map, and I would be very grateful if you pre-ordered a copy. My publisher would love it too. ❤️
Everything gets easier when you know What Matters Most.
