I wrote this one myself for Smart Meetings in July 2023. It starts with a time I organized government forms by the color of the paper they were printed on. The color had nothing to do with what was on the form, and sorting event attendees by generation works about as well. People who share values are up to eight times more aligned with each other than people who share a demographic, so planning around values gives you much better odds of getting the event right.
The article walks planners through what that looks like. An audience driven by the values of Personal Growth and Ambition wants a different event from one driven by Relationships and Environmentalism, with different sessions and different formats. It names some of the organizations that use our data, including PayPal, lululemon and the United Nations Foundation, and it gives planners three questions they can ask their own attendees to find out what they value. I also pointed out that planning by generation feeds ageism and other stereotypes, which is one more reason to plan around values.
You can read the original at Smart Meetings.
My new book walks you through all kinds of ways to identify (and use) your values, and it's available for pre-order now. It's called The Values Map, and I would be very grateful if you pre-ordered a copy. My publisher would love it too. ❤️
Everything gets easier when you know What Matters Most.
