In May 2023, The Money Show ran a business book feature on The Death of Demographics: Valuegraphic Marketing for a Values-Driven World. The reviewer was Ian Mann of Gateways Business Consultants, who reviews business books regularly for the show. It's a review, so this one is someone else talking about my work. The book's argument is that demographics and psychographics tell you who people are and what they've done, and values tell you what they care about, which is what drives their decisions.
It's worth a listen if you want to hear how the book comes across to someone who reads business books for a living. The Death of Demographics was my second book. My new one, The Values Map, takes the same research and turns it toward you, so you can work out your own values and use them.
You can read the original at The Money Show.
My new book walks you through all kinds of ways to identify (and use) your values, and it's available for pre-order now. It's called The Values Map, and I would be very grateful if you pre-ordered a copy. My publisher would love it too. ❤️
Everything gets easier when you know What Matters Most.
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