David's Blog

Your product demos are solid. Your features compete well. Your prices are defensible. And your close rate keeps declining while prospects ghost more frequently.

David Alison

Let’s be honest: marketing isn’t getting any easier. If you’re a marketing leader right now, you’re juggling a lot—ROI targets, brand equity, performance campaigns, and maybe a strong urge to scream into a pillow. Meanwhile, your audience is splintered across dozens of platforms and seems allergic to anything that feels like a sales pitch. So, what actually works? Amazon Advertising and I are on the same page. This post is about that.

David Alison

The COVID-19 pandemic, while devastating, also offered a unique opportunity for introspection and transformation. As the world hit pause, many of us reconsidered how we live our lives and what truly matters. This period of reflection has catalyzed a significant realignment, allowing us to step off the...

David Alison

One of the trickiest—and most important—decisions you’ll ever make in business is choosing who to work with. It could be a potential hire for your team. Or—on a much bigger scale—if you're part of a franchise brand, it might be about who gets the next franchise opportunity. This isn’t a small decision. Whatever the situation, you’re inviting someone into your brand family, for years—maybe decades. So how do you know who’s the right fit?

David Alison

Employee engagement issues continue to change how businesses think about work. But all these issues have one thing in common. They are all about people, and people are all about their values. A global study for an international client serves as a case study of how shared values can build the workplace culture we all want to see.

David Alison

When you think about the future of cities, think about What Matters Most to the people who live there. Here’s how.

David Alison

Teaching is one of the most vital professions in the world, yet it’s often misunderstood and undervalued. People outside the classroom might see long holidays but miss the long hours, or assume teaching is an easy gig without understanding the massive responsibility of shaping the next generation.

David Alison

We’ve all felt that spark. A quick grin at the same joke, an instant flash of trust, a sense we’re on the same wavelength. That moment of magic is thanks to shared values. Your insula—a tiny brain region devoted to What Matters Most —flags a fellow traveler who cares about the same things you do.

David Alison

Indigenous business owners across Canada face unique challenges and opportunities in today’s world. As a Métis business owner myself, I understand the importance of an Indigenous approach to business. At the recent CCAB 40th Anniversary conference, I shared insights from our latest valuegraphics study, which...

David Alison