Blog

David's Blog

Useful insights on What Matters Most to you and me and everyone else.

A Year on Stages Around the World (And What It Taught Me About What Matters Most)

I'm supposed to be writing a book right now.I'm sitting at my desk in Vancouver, third cup of coffee going cold beside me, staring at a manuscript that needs my attention. But I've got my speaking calendar pulled up on a second screen because I was looking for a specific date I needed for a chapter, and then I just started scrolling. I didn't mean to go down this road. I do this sometimes, though. I get lost in the memories of my travel itinerary, the way some people get lost in old photo albums.

Written By

David Alison

All Articles

The Human Side of AI in Wealth Management: What Advisors and Clients Actually Want

Your clients don't want robo-advice. They want you, plus the ability to do things that weren't possible before. Understanding the difference will determine whether AI enhances your practice or hollows it out.

David Alison

Sales

The Hidden Values Driving B2B Purchase Decisions

The committee has reviewed the proposals. The spreadsheets have been analyzed. The demos have been completed. And somehow the decision goes to the vendor who looked worst on paper.

David Alison

Sales

The Generational Differences Myth Is Ruining Your Workplace

Your training department runs sessions on "managing millennials." Your recruiters craft different messages for Gen Z. Your executives commission reports on what "the generations" want. It's all waste.

David Alison

Employee Engagement

The Future of Work Isn't Scary. Here's the Values Data That Proves It

The apocalypse narrative is exhausting. You know the one: AI takes all the jobs, humans become obsolete, everyone retrains as a prompt engineer or starves. It makes for good headlines. It's also not what the data shows.

David Alison

Leadership Development

The Future of Work and AI: Why Human Values Matter More Than Ever

We're at the dot-matrix printer stage of AI’s evolution, with unimaginable advancements on the horizon. However while we focus on technological leaps, who is considering the humans expected to work with this technology?

David Alison

Leadership Development

The Death of Demographic Segmentation: Why Values Are the Future of Marketing

Your segments are defined by age, income, and geography. Your targeting is precise. Your media buying is optimized. And somehow, your message reaches the right demographics but fails to move them.

David Alison

Sales

The Bank Branch Crisis Nobody's Talking About: Why Employee Experience Is Collapsing

Bank branches are transforming. Digital transactions are rising. Branch foot traffic is falling. And somewhere in this transition, branch employees have become the forgotten workforce stuck between what banking used to be and what it's becoming.

David Alison

Employee Engagement

The 5 Real Reasons Your Employees Won't Touch AI (And What to Do About Each One)

Your AI rollout is stalling, and more training isn't going to fix it. Here's a tool that will: The Values Resistance Audit. Five questions. Takes about ten minutes. Ask yourself these questions about your team before your next AI initiative, and you'll know exactly where the resistance is coming from and what to do about it. I'll walk you through each one in this post.

David Alison

Employee Engagement

Telling the Story of Alberta Beef:These Three Shared Values Will Whip Up Enormous Public Support

How one industry sector can use shared human values – What Matters Most – to change how they are perceived by the people they need to inspire.

David Alison

Employee Engagement