Boosting B2B Online Sales

Think about everything you’ve ever done in your life and pick out the things you did that led to fantastic results. If you could figure out why certain things created success and others were a complete waste of time, you could focus on making more smart moves in your future.

I’ve been thinking a lot about AI lately. Who hasn’t? And I’m in a privileged position where I get to talk to some pretty amazing people and hear what they are thinking about/doing with AI. Here’s my take, at the moment, on three critical issues we all need to be pondering. 

Traditional sales strategies often miss the mark because they’re built on demographics—outdated, cookie-cutter categories that don’t capture what truly drives people. Understanding shared values can transform your sales strategy. Here’s a real-world example from my work with Lululemon.

Today, it's more evident than ever that values drive everything we do. In fact, our world is in the midst of a values revolution. For people and culture professionals, understanding human values is the key to engaging, inspiring, and retaining top talent.