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Useful insights on What Matters Most to you and me and everyone else.

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A Year on Stages Around the World (And What It Taught Me About What Matters Most)

I'm supposed to be writing a book right now.I'm sitting at my desk in Vancouver, third cup of coffee going cold beside me, staring at a manuscript that needs my attention. But I've got my speaking calendar pulled up on a second screen because I was looking for a specific date I needed for a chapter, and then I just started scrolling. I didn't mean to go down this road. I do this sometimes, though. I get lost in the memories of my travel itinerary, the way some people get lost in old photo albums.

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Play video: David Allison, When AI comes for your purpose in life
When AI comes for your purpose in life

AI is starting to do work people have spent their whole lives learning how to do. Knowing your values gives you a beacon to use to navigate the tough times.

David Allison, keynote speaker and author
David Alison
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Play video: David Allison, The Ancient Secret to a Tranquil Life
The Ancient Secret to a Tranquil Life

Two words from a Stoic teacher who lived almost 2,000 years ago, and the one thing he left out: what to persist at, and what to resist.

David Allison, keynote speaker and author
David Alison
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Play video: David Allison, When Did the Thing You Love Start Feeling Like a Chore?
When Did the Thing You Love Start Feeling Like a Chore?

The gym stopped working for David at 60. He didn't quit. He changed which of his values he was going for.

David Allison, keynote speaker and author
David Alison
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Play video: David Allison, Bodybuilders who brush YOUR teeth
Bodybuilders who brush YOUR teeth

How a seniors' care company in Japan got bodybuilders lining up to be caregivers, by making the job about what matters most to them.

David Allison, keynote speaker and author
David Alison
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David Allison
Feel like your life is drifting? Try this.

Five quick questions that tell you what to move toward.

David Allison, keynote speaker and author
David Alison
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Play video: David Allison, What About Me
Okay, but what about me?

After every keynote, people ask David the same question: what are my values? His new book, The Values Map, is the answer.

David Allison, keynote speaker and author
David Alison
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David Allison on the Yahoo Finance set, shaking hands with the two hosts
Yahoo Finance: Nobody Acts Their Age Anymore

In an early Yahoo Finance interview, David Allison explains why products built for age groups miss, and why values are a better way to understand people.

David Allison, keynote speaker and author
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Media Coverage
David Allison speaking on stage in front of a Valeurs Mondiales screen
Conseiller: A Values-Based Way to Reach Millennials

In a French-language Conseiller story from 2019, David Allison explains why companies should group millennials by their values, whatever their age.

David Allison, keynote speaker and author
David Alison
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David Allison walking down a city street
Charged Affairs: Demographics Are Not Destiny

Ahead of the 2020 US election, David Allison told Charged Affairs what values research could show about voters, and why it helps us understand each other.

David Allison, keynote speaker and author
David Alison
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