The apocalypse narrative is exhausting. You know the one: AI takes all the jobs, humans become obsolete, everyone retrains as a prompt engineer or starves. It makes for good headlines. It's also not what the data shows.

Some of your people can't stop using AI. Others won't touch it. The difference isn't tech savviness, age, or job function. It's something else entirely.

I'm going to give you The AI Enthusiast Profile a breakdown of the three values that consistently appear in employees who embrace AI without being pushed. Once you know what these values are, you can start designing AI initiatives that activate them across your workforce. Or, at minimum, you'll stop accidentally suppressing them.

Your employees have been through three AI training sessions. They still aren't using the tools. The problem isn't what they know. It's what they feel.

Here's something that might help: The Trust Before Tools Framework. It's a sequence of four conversations you need to have before any AI rollout, and the order matters. I've watched organizations skip straight to the "here's how it works" training and then wonder why adoption stalled at 15%. The ones who get the sequence right see entirely different results. Let me show you why.

Your AI rollout is stalling, and more training isn't going to fix it.

Here's a tool that will: The Values Resistance Audit. Five questions. Takes about ten minutes. Ask yourself these questions about your team before your next AI initiative, and you'll know exactly where the resistance is coming from and what to do about it. I'll walk you through each one in this post.

There's no one-size-fits-all solution for leading teams through mergers, layoffs, or rapid growth. Every organization is different. But after analyzing nearly a million survey responses, we found three values that consistently matter to people working in large American corporations. This article gives you a practical tactic for each one, something you can actually use on Monday morning.

Gallup just dropped their January 2025 update on AI at work, and the headline number isn't the interesting part. Yes, "frequent" AI use keeps climbing. But here's what caught my attention: overall adoption has flatlined.

At CES 2026, the tech industry's message was deafening: AI in everything. Robotics, banking interfaces, employee platforms, health monitors, creator tools. If it plugs in or connects to the internet, it now runs on AI.

Organizations everywhere are investing in AI. They’re running demos, buying tools, building sandboxes... and still hitting walls. The problem isn’t the software. It’s the software’s reception. People resist AI not because they’re anti-innovation, but because it doesn’t feel like it was made for them.

Why not build AI tools that understand WHAT MATTERS MOST to us? This post is an open invitation to companies using AI who want to make AI human-centric. We have the data. Values are the Answer. We just need to put them to work. Let’s talk.

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We're at the dot-matrix printer stage of AI’s evolution, with unimaginable advancements on the horizon. However while we focus on technological leaps, who is considering the humans expected to work with this technology?