Blog

David's Blog

Useful insights on What Matters Most to you and me and everyone else.

Text Link

A Year on Stages Around the World (And What It Taught Me About What Matters Most)

I'm supposed to be writing a book right now.I'm sitting at my desk in Vancouver, third cup of coffee going cold beside me, staring at a manuscript that needs my attention. But I've got my speaking calendar pulled up on a second screen because I was looking for a specific date I needed for a chapter, and then I just started scrolling. I didn't mean to go down this road. I do this sometimes, though. I get lost in the memories of my travel itinerary, the way some people get lost in old photo albums.

Written By
David Allison, author
David Alison

All Articles

All Blogs
Media Coverage
Leading in Tourism and Hospitality: The Values Approach That Creates Exceptional Teams

Your property has standards. Your training is comprehensive. Your processes are documented. And somehow, guest experience varies wildly depending on who's working. The difference isn't training, it's leadership.

David Allison, author
David Alison
Leadership Development
Leading Financial Services Teams: Where Values Meet Compliance

Your team knows the regulations. Your compliance training is current. Your systems are audited. And somehow, decisions still get made that you wouldn't approve because people don't know the rules, but because they're navigating pressures the rules don't address.

David Allison, author
David Alison
Leadership Development
Leadership in Uncertain Times: A Framework for Modern Leadership Challenges

What leadership is today and what it will be tomorrow has become more confusing than ever. A thousand experts promote a million ideas about how to do it right. How can you find your path? A set of shared values will always be the common thread across all leadership issues.

David Allison, author
David Alison
Employee Engagement
Leadership Development
Indigenous Tourism Marketing: How Shared Values Connect with Global Travelers

Business events have a formula. Registration, exhibit halls, keynote speeches, networking, repeat. Sure, the names change, the banners look different, and the swag bags come and go, but the overall experience? Pretty predictable. And that’s the problem. Attendees don’t just want another event. They want an event that speaks directly to them in a way that matters and connects with what they care about. That’s where shared values come in.

David Allison, author
David Alison
Employee Engagement
Human Values Hack: the Three Telltale Questions

In every keynote I share this simple hack to help folks uncover what people value. The Three Telltale Questions have been tested on people from around the world – they never fail to shed light on what people truly value.

David Allison, author
David Alison
Sales
Employee Engagement
Leadership Development
How to Get Your Team Excited About AI (Not Scared): A Values-First Approach to AI Adoption

Organizations everywhere are investing in AI. They’re running demos, buying tools, building sandboxes... and still hitting walls. The problem isn’t the software. It’s the software’s reception. People resist AI not because they’re anti-innovation, but because it doesn’t feel like it was made for them.

David Allison, author
David Alison
Employee Engagement
How to Actually Build Trust in Your Organization: Beyond the Platitudes

Every leadership book talks about trust. Be authentic. Keep your commitments. Lead with transparency. You know the script. And you've also watched trust erode in organizations that checked every box.

David Allison, author
David Alison
Employee Engagement
Leadership Development
Hotel Sales Strategy: How to Win More MICE and Meetings Industry Business

Let’s face it: meeting/event planners have a tough job. And if you’re in the hotel industry trying to attract them, you’re in for some stiff competition. But what if you could peer into their minds, understand what makes them tick, and tailor your offerings to align with what truly matters to them? Clearly you’d have a major advantage. So that’s exactly what I’ve set out to share with you in this article.

David Allison, author
David Alison
Sales
Having Difficult Conversations That Actually Work: A Values Approach

You've read the books on feedback. You've practiced the frameworks. You've prepared your talking points. And somehow, the conversation still went badly defensive reactions, damaged relationships, and nothing actually resolved.

David Allison, author
David Alison
Leadership Development