David's Blog

Here’s a scenario you’ve probably encountered: you’re designing an event and trying to please everyone—from fresh graduates to executives nearing retirement. What do you do? For decades, the fallback has been to rely on generational stereotypes. But let’s be honest: these broad brushstrokes don’t work.

David Alison

Let’s start with a moment that landed somewhere between science and magic. We asked a room full of pension and benefits professionals to raise their hands if they wear fitness trackers. The hands shot up as someone had just offered free chocolate. Now take a second and picture that crowd. On the outside? A wonderfully diverse tapestry of age, gender, ethnicity, job roles, and personalities. On the inside? They all shared one of the three Power Values we discovered for this group: Personal Growth.

David Alison

If you're a business owner in New Brunswick, this article outlines a method you can use to boost your brand and significantly benefit our planet. This isn't about a new technology or a secret marketing strategy. It's something much more profound and potent—our shared human values.

David Alison

Employee benefits and pension plans are essential to providing security and stability for millions of people. But ensuring plan members feel truly connected and engaged with their benefits requires more than just financial expertise—it requires an understanding of what matters most to them.

David Alison

Your city has competitive tax incentives. Your talent pipeline is solid. Your infrastructure is ready. And companies keep locating somewhere else, often somewhere with fewer advantages.

David Alison

Your destination has gorgeous photography. Your campaign reaches millions. Your website traffic is up. And bookings remain flat while travelers choose somewhere else.

David Alison

Destination marketers are being asked to inspire inbound visitors, lift local pride, and brief policymakers who wake up on different sides of the aisle. That is a lot of needles to thread with one piece of thread. The answer, of course, is shared values.

David Alison

Your loyalty program has millions of members. Your points are being accumulated. Your rewards are being redeemed. And your best customers keep defecting to competitors.

David Alison

You've done the culture work. You identified your values. You rolled out the posters. You trained the managers. And somehow, the culture feels exactly the same, or worse, now it feels hollow because the gap between stated and lived culture is more visible than ever.

David Alison