David's Blog

Your loyalty program has millions of members. Your points are being accumulated. Your rewards are being redeemed. And your best customers keep defecting to competitors.

David Alison

You've done the culture work. You identified your values. You rolled out the posters. You trained the managers. And somehow, the culture feels exactly the same, or worse, now it feels hollow because the gap between stated and lived culture is more visible than ever.

David Alison

As credit union leaders, managers, and decision-makers, you’re facing a unique challenge: how do you attract new members and deepen connections with existing ones in today’s fast-paced, digital world? It’s no longer enough to offer great rates and friendly service—people are looking for something deeper.

David Alison

In the construction industry, leaders are grappling with a critical issue: attracting and retaining top talent. With skilled labor and management in high demand, understanding what motivates employees has never been more crucial. So my team surveyed blue-collar and white-collar folks in this industry to uncover...

David Alison

There's no one-size-fits-all solution for leading teams through mergers, layoffs, or rapid growth. Every organization is different. But after analyzing nearly a million survey responses, we found three values that consistently matter to people working in large American corporations. This article gives you a practical tactic for each one, something you can actually use on Monday morning.

David Alison

It can be difficult to make everyone in a diverse and geographically dispersed company feel like they belong. But if you know what people value, across all roles and locations, you can create a powerful set of strategies to bring everyone together. Here’s an example of how this works for the Loblaw Group of Companies.

David Alison

When Cracker Barrel unveiled their new logo and a full interior redesign, people lost it. But they aren’t the first to make a mistake that upset their customers. For reasons other than a rebrand, Target and Bud Light come to mind as other recent examples of corporations not reading the room. What do they have in common and how can you avoid it?

David Alison

If you are involved in B2B sales and marketing, there's an easy way to engage more people and influence the outcomes you'd like to see. All you need to do is give people more of what they truly value. Based on research for a keynote to international businesses gathered in Spain, this post explains how.

David Alison

Not long ago, I stood in front of a room filled with people from across the nonprofit sector in the United States. They were gathered because they care. About people. About justice. About making this world a little more decent and a whole lot more humane. And they wanted tools—real tools—to do their work better.

David Alison