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David's Blog

Useful insights on What Matters Most to you and me and everyone else.

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A Year on Stages Around the World (And What It Taught Me About What Matters Most)

I'm supposed to be writing a book right now.I'm sitting at my desk in Vancouver, third cup of coffee going cold beside me, staring at a manuscript that needs my attention. But I've got my speaking calendar pulled up on a second screen because I was looking for a specific date I needed for a chapter, and then I just started scrolling. I didn't mean to go down this road. I do this sometimes, though. I get lost in the memories of my travel itinerary, the way some people get lost in old photo albums.

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David Allison on stage in front of a screen reading Global Values, Shared Journeys
World Economic Forum: The World's Most Influential Values

The World Economic Forum ranked the values people care about most around the world using Valuegraphics data. Family came first. Here's what else it found.

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David Allison speaking on stage
Business Insider: Understanding Customers Through Their Values

A Business Insider piece created with PayPal explains valuegraphics and how marketers add values data to their demographic and psychographic research.

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David Allison giving a keynote to a full conference ballroom
MeetingsNet: When Marketing Your Meetings, Demographics Aren't Enough

In MeetingsNet, David Allison explains why meeting marketers should add values to their demographic data, and how top values differ by region.

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David Allison talking with event attendees at their table
EventMB: Targeting Event Attendees by Their Values

David Allison tells EventMB how planners can use values alongside demographics, and what values research found about attendees nervous to return.

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David Allison speaking on a red stage
Forbes: Why It's Time to Retire Generational Labels

Sheila Callaham's Forbes column uses Valuegraphics data to show why people born in the same years share so little, and what their values reveal.

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David Allison in his office
Forbes: Using Valuegraphics to Understand Customers

Peggy Anne Salz profiles David Allison in Forbes on why values are the operating system for humans and how marketers can start measuring them.

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David Allison backstage before a keynote
Wealth Professional: Why a Values Lens Is Eight Times More Powerful

Wealth Professional Canada covers David Allison's FP Canada talk on why financial advisors should understand clients through their values.

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David Allison on stage beside a slide about the value of Community
Forbes: Belonging Is the Top Value in the United States

William Arruda's Forbes column on workplace belonging uses Valuegraphics research showing Belonging is the most important value in the United States.

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David Allison writing in a notebook
The Money Show: A Review of The Death of Demographics

Ian Mann of Gateways Business Consultants reviews David Allison's book The Death of Demographics in The Money Show's business book feature.

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