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David's Blog

Useful insights on What Matters Most to you and me and everyone else.

A Year on Stages Around the World (And What It Taught Me About What Matters Most)

I'm supposed to be writing a book right now.I'm sitting at my desk in Vancouver, third cup of coffee going cold beside me, staring at a manuscript that needs my attention. But I've got my speaking calendar pulled up on a second screen because I was looking for a specific date I needed for a chapter, and then I just started scrolling. I didn't mean to go down this road. I do this sometimes, though. I get lost in the memories of my travel itinerary, the way some people get lost in old photo albums.

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David Alison

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David Allison giving a keynote to a large conference audience

Smart Meetings: Stop the Generational Stereotyping

In Smart Meetings, David Allison explains why planning events around shared values beats planning by generation, and how planners can find those values.

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America's Small Business Network: Valuegraphics for Small Business Branding

On The Small Business Show, David Allison explains how small business owners can learn what their customers value with three simple questions.

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David Allison speaking on stage, shown on the big screen behind him

ICSC: What Shoppers Will Pay for Their Values

David Allison tells ICSC why shoppers pay about 12% more for products that match their values, and gives retailers three questions to find those values.

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David Allison speaking on stage in front of a keynote slide

Customer First Thinking: Why Values Make Better Customer Segments

On the Customer First Thinking podcast, David Allison tells Stephen Shaw how a condo marketing puzzle led to a global database of 56 core human values.

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David Allison on stage under a screen reading Our values will unite us

Forbes: How Values Are Changing the Way Marketers See People

Sheila Callaham's Forbes piece draws on The Death of Demographics to show why people who look alike on paper disagree so often, and what values reveal.

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David Allison on stage facing the audience under the lights

Forbes: Does Your Company Need a Chief Values Officer?

David Allison tells Forbes contributor William Arruda why companies need a Chief Values Officer to weigh the values of all five stakeholder groups.

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HRM Outlook Canada: Hiring Leaders Whose Values Fit

In HRM Outlook Canada, David Allison explains why hiring a senior leader means checking their values against the company's and the team's, not just the resume.

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David Allison on stage beside a keynote slide

Amazon Ads: The Science of Values-Based Marketing

After a panel at the Amazon Ads Leaders Summit in Cannes, David Allison explained to Amazon Ads why values are the most stable thing to know about a customer.

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David Allison on a large conference stage

GatheringPoint News: Why Events Feel Different Now

David Adler's GatheringPoint News profile of David Allison explains why events feel different now, and how values research helped Sign Expo get it right.

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