The Values Diaries

Useful insights on the enormous power of shared human values, from human values keynote speaker David Allison.

The Values Diaries

Useful insights on the enormous power of shared human values, from human values keynote speaker David Allison.

Search David’s blog by keyword or "key phrase" using quotation marks.

Culture & Engagement, Sales/Marketing/CX David Allison Culture & Engagement, Sales/Marketing/CX David Allison

Wealth Transfer and the Next Generation: What Financial Advisors Need to Know Now

It can be difficult to make everyone in a diverse and geographically dispersed company feel like they belong. But if you know what people value, across all roles and locations, you can create a powerful set of strategies to bring everyone together. Here’s an example of how this works for the Loblaw Group of Companies.

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AI & Change Management David Allison AI & Change Management David Allison

AI in Education: What Teachers, Parents, and Staff Actually Want from School Technology

Artificial intelligence (AI) is poised to transform Alberta’s schools, offering new possibilities for teaching, learning, and managing education. But introducing AI successfully requires more than just deploying cutting-edge technology. To gain trust and foster collaboration, schools must align their...

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Leadership, Sales/Marketing/CX David Allison Leadership, Sales/Marketing/CX David Allison

Three Values That Can Transform Speakers Bureaus—and How to Put Them to Work

Leaders of speaker bureaus are constantly looking for ways to attract and retain clients—who are primarily ‘event planners’ of one sort or another. In this blog, I want to share a strategy I recently presented in a keynote on the shared values of event planners. These values can help bureaus engage event…

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Sales/Marketing/CX, Culture & Engagement David Allison Sales/Marketing/CX, Culture & Engagement David Allison

Credit Union Growth Strategy: How Values-Driven Approaches Secure Member Loyalty

As credit union leaders, managers, and decision-makers, you’re facing a unique challenge: how do you attract new members and deepen connections with existing ones in today’s fast-paced, digital world? It’s no longer enough to offer great rates and friendly service—people are looking for something deeper.

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Sales/Marketing/CX David Allison Sales/Marketing/CX David Allison

Hotel Sales Strategy: How to Win More MICE and Meetings Industry Business

Let’s face it: meeting/event planners have a tough job. And if you’re in the hotel industry trying to attract them, you’re in for some stiff competition. But what if you could peer into their minds, understand what makes them tick, and tailor your offerings to align with what truly matters to them? Clearly you’d have a major advantage. So that’s exactly what I’ve set out to share with you in this article.

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Leadership, Culture & Engagement David Allison Leadership, Culture & Engagement David Allison

Values-Based Leadership: How to Lead with Purpose in a Values-Driven World

The COVID-19 pandemic, while devastating, also offered a unique opportunity for introspection and transformation. As the world hit pause, many of us reconsidered how we live our lives and what truly matters. This period of reflection has catalyzed a significant realignment, allowing us to step off the...

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Sales/Marketing/CX, Culture & Engagement David Allison Sales/Marketing/CX, Culture & Engagement David Allison

Values-Driven Sales Strategy: Be An Environmental Champion

Every business today should do everything it can to help poor old Mother Earth. But if you need an extra incentive to put in the work, consider environmental advocacy as a sales strategy to attract more customers/clients. Here’s how shared values data can help, from a recent keynote to a wide-range of business owners.

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Sales/Marketing/CX David Allison Sales/Marketing/CX David Allison

Boosting B2B Online Sales

If you are involved in B2B sales and marketing, there's an easy way to engage more people and influence the outcomes you'd like to see. All you need to do is give people more of what they truly value. Based on research for a keynote to international businesses gathered in Spain, this post explains how.

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